Net Neutrality: What’s it all about?

Net Neutrality: Who cares?

Well the correct answer should be EVERYONE

For those that don’t actually understand what Net Neutrality is, we have created this article so you can better understand the importance of what the internet will become without Net Neutrality Rules!

Amazon Chief Technology Officer Werner Vogels

“I am extremely disappointed in the FCC decision to remove the #NetNeutrality protections,” Vogels wrote on Twitter. “We’ll continue to work with our peers, partners and customers to find ways to ensure an open and fair internet that can continue to drive massive innovation.”

Facebook Chief Operating Officer Sheryl Sandberg

“Today’s decision from the Federal Communications Commission to end net neutrality is disappointing and harmful. An open internet is critical for new ideas and economic opportunity — and internet providers shouldn’t be able to decide what people can see online or charge more for certain websites,” Sandberg wrote on Facebook. “We’re ready to work with members of Congress and others to help make the internet free and open for everyone.”

Microsoft Chief Legal Officer Brad Smith

“The open internet benefits consumers, business & the entire economy,” Smith wrote. “That’s jeopardized by the FCC’s elimination of #netneutrality protections today.”


“We’re disappointed in the decision to gut #NetNeutrality protections that ushered in an unprecedented era of innovation, creativity & civic engagement,” read a tweet posted on Netflix’s verified account. “This is the beginning of a longer legal battle. Netflix stands w/ innovators, large & small, to oppose this misguided FCC order.”


What is Net Neutrality?

Net Neutrality is the basic principle that prohibits internet service providers like Sky, Virgin and BT etc from speeding up, slowing down or blocking any content, applications or websites you want to use. Net Neutrality is the way that the internet has always worked.

In 2015, millions of concerned people pressured the Federal Communications Commission to adopt the Net Neutrality rules that have kept the internet free and open — allowing people to share and access information of their choosing without interference.

But right now the internet is likely to be doomed (as we know it). On Dec. 14, 2017, the FCC’s Republican majority approved Chairman Ajit Pai’s plan to end Net Neutrality protections.

When you go online you take certain things for granted. You assume that you’re connected to whatever website you want. You assume that your broadband or phone company isn’t messing with the data and is connecting you to the websites, applications and content you choose. AND you assume that you are in control of your internet experience. (Kiss that goodbye)



What will happen to the internet now?

Without the Net Neutrality rules, companies like BT, Sky and Virgin etc (and sadly for us KCOM)  will be able to call all the shots and decide which websites, content and applications succeed.

These companies can now slow down their competitors’ content or block political opinions they disagree with. They can charge extra fees to the few content companies that can afford to pay for preferential treatment — relegating everyone else to a slower tier of service.

The consequences will be particularly devastating for marginalized communities media outlets have misrepresented or failed to serve.

Why is Net Neutrality important for businesses?

Net Neutrality is crucial for small business owners, startups and entrepreneurs, who rely on the open internet to launch their businesses, create markets, advertise their products and services, and reach customers. We need the open internet to foster job growth, competition and innovation.

It’s thanks to Net Neutrality that small businesses and entrepreneurs have been able to thrive online. But without Net Neutrality, ISPs will exploit their gatekeeper position and destroy the internet’s fair and level playing field.

Without Net Neutrality, the next Google or Facebook will never get off the ground. Oh, and on the subject of Netflix; wait for announcement of their subscription costs doubling.

So what are the advantages to NO NET NEUTRALITY?

From a consumers perspective.


Don't just take our word for it, Google it and educate yourself! This article is just a gateway to the bigger picture and what NN really means.

Leave your comments and let us know what you think!